https://www.cnet.com/news/spin-iphone-xs-xs-max-without-fear-on-apples-microsite/

You can spin it, check out colors and compare sizes.

You can tilt your phone to rotate the virtual XS or XS Max, with the new features highlighted by text. Tapping the screen switches between the iPhones, and you can view the three color options -- gold, silver and space grey.