https://arstechnica.com/gadgets/2018/09/hands-on-with-the-iphone-xs-iphone-xs-max-and-iphone-xr/

CUPERTINO, Calif.—The iPhone X is the new default iPhone. Sure, the new iPhone XS, XS Max, and XR all have Apple's new, 7nm A12 Bionic chip, and two of them come in different sizes or different materials from before. But these phones are very much the next iteration of the new vision for the iPhone that Apple introduced on exactly the same day last year.