https://www.cnet.com/news/samsung-beefs-up-bixby-with-more-conversational-capabilities/ > Samsung is making its digital helper more helpful. > The tech giant's Bixby voice assistant is becoming more conversational and personal, part of an effort to make the service more useful, the company said at its Unpacked press event in New York on Thursday. Samsung used the event to introduce its latest phone, the Galaxy Note 9.