https://www.cnet.com/news/1000-galaxy-note-9-proves-iphone-and-android-prices-will-get-even-higher/

When Apple broke the $1,000 barrier for its iPhone X last September, critics scoffed at its exorbitant price. They doubted people would reach so deeply into their wallets for a phone that outpriced two other perfectly good iPhones, the iPhone 8 and iPhone 8 Plus. The critics were wrong. Apple CEO Tim Cook said in July that the iPhone X had outsold every other Apple device in each week since it went on sale Nov. 3, 2017.

The iPhone X makes the iPhone 8 Plus look positively affordable.