https://www.cnbc.com/2019/03/25/apple-spring-tv-and-news-event-live-coverage.html > Apple is holding a press event at its campus in Cupertino, California, on Monday at 1 p.m. ET. > The iPhone maker is expected to announce a streaming video service anchored by original programming produced by Apple, in addition to streaming packages from providers like HBO and Starz, CNBC previously reported. It's part of a new digital TV strategy in which Apple is looking to become a marketplace selling "channels" from existing providers.