https://www.cnet.com/news/apple-event-march-25-what-to-expect-video-streaming-magazine-news-subscription-airpods/

Over a year and $1 billion dollars after we first heard news of it, Apple appears to be ready to reveal the new video streaming service. It's no secret Apple has been gearing up to launch its own original content for a Netflix-style streaming service with a library of at least 25 original shows ranging from dramas, comedies, docuseries and kids' programming. Big name celebrities including Oprah Winfrey, Reese Witherspoon, Jennifer Aniston, Jennifer Garner and directors J.J. Abrams, and Stephen Spielberg are on board, some of whom may actually be attending the event. 

But even Apple could have an uphill climb with established players such as Netflix, Hulu and Amazon Video and now maybe Disney all vying for your screen time. Which is why the company may look to broaden its reach beyond its own series. According to a Bloomberg report out this week the Cupertino giant may be courting some bigger names like Showtime, HBO and Starz to join its service. Apple may also be exploring a freemium plan to lure in even more people. Rich Greenfield, an analyst for BTIG suggests Apple's original shows could be free for iOS users, with the option to pay a subscription fee to add other providers to the service. Although we wont know he exact payment model for certain until the event.