https://www.cnet.com/news/apple-streaming-tv-service-release-date-price-shows-to-expect-march-25-event-airpods/

The company has a pipeline of original programs with big stars -- including at least five shows that have wrapped shooting -- and it is reportedly scrambling to lock in deals with networks like HBO to offer a catalog of other programming alongside its own originals.

For more than a year, the company reportedly has been soaring past its original $1 billion budget to recruit projects from high-profile film and television stars. Apple has nabbed big-name deals with J.J. Abrams, Brie Larson, Jason Momoa, Oprah Winfrey, Reese Witherspoon, M. Night Shyamalan, Steven Spielberg, among many others. The company also hired two top television executives to spearhead the effort.