https://www.cnet.com/news/sprint-super-bowl-2019-commercial-stars-bo-jackson-and-a-flying-horse/

Sprint needs to go big since it's the last-place national carrier that's still losing subscribers. All of this may be moot, with Sprint hoping regulators approve T-Mobile's bid to acquire it. 

The other wireless carriers expected to broadcast Super Bowl commercials will no doubt have their own take on the best choice. And the wireless companies aren't just dropping money for ads during the big game. They've spent millions to ensure your Instagram posts and livestreams from in and around Mercedes-Benz Stadium don't jam on Sunday.