https://www.siliconvalley.com/2023/07/13/larry-magid-metas-threads-is-twitters-second-biggest-challenge/

Meta’s new Threads service is the second biggest challenge to Twitter. The biggest challenge is the antics of its owner, Elon Musk.

Musk, who took over the company last year and has fired thousands of employees, including many of its moderators, disbanded its safety advisory council (which I was on) and has made life a lot easier for scammers and bigots and less pleasant for those who want to use it for civil online conversations.