https://www.eastbaytimes.com/2024/06/21/californias-biggest-credit-union-schoolsfirst-tackles-cybersecurity-and-finding-its-next-gen-members/

When Bill Cheney led the National Trade Association, policymakers often asked him, “If credit unions are as good a deal as you say, why isn’t everyone a member of a credit union?”

His response was always, “Exactly!”