https://www.siliconvalley.com/2024/10/29/san-jose-czar-world-cup-super-bowl-march-madness/

San Jose will hire a “czar” to quarterback the coordination of the major sporting events in its backyard in 2026 — including the FIFA World Cup, Super Bowl LX and NCAA Men’s Basketball Tournament games — as the city looks to maximize its visibility and a significant infusion of cash into the local economy.

Along with the three marquee sporting attractions that will be played at either Levi’s Stadium or the SAP Center, generating hundreds of millions of dollars in economic impact, San Jose officials see 2026 as an opportunity to showcase the city and bring thousands of tourists back regularly by creating “events around the events.”