https://www.siliconvalley.com/2019/03/21/more-eyes-are-on-apple-as-streaming-tv-service-is-expected/ > Speculation and opinions about Apple’s direction, and where it is headed, continued to grow Thursday ahead of an event planned for Monday at the company’s Cupertino headquarters. > Apple is expected to announce that it will finally launch some form of streaming video service in an effort to compete against the likes of subscription video giants Netflix, Amazon and Hulu. What form that service takes, and the amount and types of content it offers will be a surprise until Apple Chief Executive Tim Cook and other Apple officials take the stage at the Steve Jobs Theater Monday morning. Apple itself has only said “It’s show time,” in invitations to the event that the company sent to members of the media.