https://www.sciencedaily.com/releases/2020/12/201214164324.htm

Authors of a viewpoint article in the Journal of the American Medical Association share five strategies and implementation considerations, informed by insights from behavioral science, for a national COVID-19 vaccine promotion program. Alison M. Buttenheim, PhD, MBA, the Patricia Bleznak Silverstein and the Howard A. Silverstein Term Endowed Professorship in Global Women's Health at the University of Pennsylvania School of Nursing (Penn Nursing), is senior author of the article.

"The U.S. needs a national strategy for the promotion of COVID-19 vaccines that unites the urgency and commitment of Operation Warp Speed with innovative behavioral science and social marketing approaches to increase COVID-19 vaccine confidence and acceptance in diverse populations," she says.