The strategy outlines the most important aspect of a business’s success story. It defines how the business was built, and how business strategists and company executives implemented the strategy conceived by them. And more. The strategy helps in finding a way to utilize scarce resources and achieving goals, which otherwise may seem like an uphill task in a competitive environment. We take a look at what is strategy, and what goes into the making of a winning strategy. What is strategy? Travel is a strategy for photography. Photography becomes a strategy for social media marketing. These corollaries tell the whole story of what a strategy is. It can have several aspects, and it can be made for many reasons – to acquire a competitor or contain it. Most business tycoons are topnotch business strategists who sit for hours and days to just lay out a watertight strategy roadmap. Strategy is a working plan that every organization and even individual employs to decide the course of the future and come across as more productive. What makes a strategy powerful? A great strategy isn’t enough. To win the battle, you need to learn the art of translating it on the ground. The strategy is like a bridge between two shores of the river. It bridges a gap, but the concept alone isn’t enough. It should be strong enough to allow people from one side to reach to the other side. Management is the name of the game. If you want to successfully execute your strategic plans, you must learn to manage them properly. The next section will define important aspects of strong strategy management, followed by respected strategic management certification managers and executives can pursue to learn the rules of the trade. https://erinmagazine.com/how-to-make-a-winning-business-strategy/