https://www.cnbc.com/2018/06/05/apple-one-of-the-biggest-gaming-companies-in-the-world-analyst-says.html > Bumper revenues via its App Store have placed Apple among the largest gaming firms globally — despite the fact it does not make its own games, an analyst told CNBC. > "I think what's often lost is we've got hundreds of thousands of apps in the (Apple) App Store, but 82 percent of revenues is in gaming, it's all about the gaming vertical," Neil Campling, co-head of global thematic group at Mirabaud Securities, told CNBC's "Squawk Box Europe" Tuesday. A vertical market is one that focuses on a niche, specific industry rather than one that caters to a broad group of customers. Campling suggested that Apple was receiving large revenues from gaming through its App Store which was effectively making it a huge player in this particular market.