https://www.cnet.com/roadshow/news/porsche-taycan-electric-mission-e-official-production-name/

The Porsche Taycan will be the automaker's first official battery-electric sedan. Claimed to be a loose translation of "lively young horse," Taycan isn't pronounced like the Liam Neeson movie franchise, but instead tie-con.

Taycan keeps true to Porsche's tradition of using names that people will mispronounce more than a few times before getting it right.