https://www.cnet.com/news/uber-tries-to-win-hearts-and-minds-of-brits-with-sponsored-channel-4-tv-show/

It's no secret that over the course of the last year, Uber hit multiple bumps in the road globally, but particularly in the UK -- one of its biggest markets outside of the US. 

Now, the ride-hailing company is tackling the long row back shore.