https://medium.com/@LanceUlanoff/wwdc-2018-what-i-really-expect-434fb7d60eda > You’ll read a hundred stories between now and Monday about what to expect at WWDC 2018, but what they’ll all neglect is the experience itself. To understand what Apple’s Worldwide Developers Conference is all about and why it matters, it helps to know what it’s like to be there and absorb that momentous keynote first hand. > It doesn’t matter if Apple holds WWDC in San Francisco or, as it is this year, San Jose (nearer its Cupertino headquarters), the process and vibe is always the same and the Day 1, often two-hr-plus keynote is, for much of the Apple-watching world, all that matters.