https://www.cnet.com/news/memoji-versus-ar-emoji-how-apple-animoji-of-your-face-already-beats-galaxy-s9/

iPhones and iPads will soon be able to make a 3D emoji of your own face that moves when you do. Apple calls it a "Memoji," and it's an offshoot of Animoji, the animated emoji that live inside iMessage in Apple's iOS 12 software update.

Sound familiar? 3D emoji are the next evolution in avatars that people personalize to mark their identity and interact with others online. Samsung crossed the you-emoji finish line first when it released AR Emoji on its two Galaxy S9 phones. But, despite being made with the help of Oscar winners who know how to do face capture really well, AR Emoji are creepy and weird and rarely look like the scores of CNET editors who tried making them.