https://thenextweb.com/entrepreneur/2018/05/25/how-to-build-a-brand/

It’s no longer good enough to be in business for yourself alone — if it ever was in the first place.

Corporate social responsibility is more important than it’s ever been, and consumers — especially younger consumers< — are much more cognizant of a corporation’s purpose than they’ve ever been. But don’t confuse the idea of corporate social responsibility with the idea of purpose.

Every year, the Chivas Venture gives $1 million in no-strings funding to startups that are creating positive change in the world. This year’s final five finalists, who together won $800,000 in funding, shared their insights on how to balance doing good with making a profit.