https://arstechnica.com/gadgets/2018/05/microsoft-learn-from-apple-ii/

Last time, I described how Apple turned its failure to develop a modern OS into a great success. The purchase of NeXT gave Apple a buzzword-compliant OS with a healthy ecosystem of high-quality third-party applications. Meanwhile, Microsoft was lumbering along with Windows XP. Although technically sound, it was shot through with the decisions made more than a decade earlier for 16-bit Windows.