https://www.recode.net/2018/5/10/17336588/josh-topolsky-outline-advertising-paywalls-custom-native-ads-peter-kafka-media-podcast

The New York Times saved itself by switching to an online subscription model, and almost everyone in digital media is following suit — so, paywalls are the future! Right?

Uh, no, says Josh Topolsky. As CEO and editor in chief of The Outline, he’s trying to prove that free content on the web can still be supported by advertising if the ads don’t suck.