GoPro sells more cameras on ad push, driving revenue beat

GoPro sells more cameras on ad push, driving revenue beat

6 years ago
Anonymous $CLwNLde341

https://www.cnbc.com/2018/05/04/gopro-sells-more-cameras-on-ad-push-driving-revenue-beat.html

Action-camera maker GoPro's first-quarter revenue beat expectations and it reported a smaller-than-expected loss on Thursday, benefiting from aggressive marketing of its cameras and controlling expenses.

The company recently exited its Karma drone business to stem losses and has been trying to attract consumers with promotional offers, new entry-level products and trade-up programs.