https://qz.com/1233589/facebook-cambridge-analytica-scandal-ceo-mark-zuckerberg-apologized-last-time-things-got-this-bad/

On Dec. 6, 2007, the 23-year-old CEO and founder of Facebook apologized for invading his users’ privacy.

A month earlier, the company had unveiled Beacon, a project that allowed companies to track when someone bought something on its site, and automatically notify that person’s Facebook friends, sometimes even without their knowledge.