https://techcrunch.com/2023/11/25/black-friday-2033-e-commerce/

A rush of deep discounts and the growth of flexible payment options were the drivers behind $9.8 billion in online sales in the U.S. on Black Friday — a record figure for the day. According to Adobe Analytics, sales were up by 7.5% on last year’s numbers (you can see those here).

Sales easily surpassed Thanksgiving figures and growth rate, as well as Adobe’s own predictions for the day. On Thursday U.S. consumers spent, $5.6 billion, up 5.5%; the analysts originally predicted sales of $9.6 billion for Black Friday.