https://techcrunch.com/2023/07/06/threads-wont-be-fun-but-it-will-give-brands-a-home-away-from-twitter/

There are many Twitters now, but we may never have another Twitter again.

As the eminent Twitter of its time, Twitter served up a lively, often incoherent mix of paradigm-shifting cultural phenomena (Arab Spring, the Me Too movement, Black Twitter), breaking news, corporate existentialist brand building, tweet-addled U.S. presidents and hardcore porn.