https://techcrunch.com/2024/03/12/apple-to-allow-web-distribution-for-ios-apps-in-latest-dma-tweaks/

Apple will allow iOS developers located in the European Union to distribute apps from the web, rather then via its App Store.

The option, which it says will be made available to qualifying developers “later this Spring”, is being offered in response to the bloc’s Digital Markets Act (DMA) which puts obligations on how Apple can operate the App Store and iOS, which are designated as “core platform services” under the law.