https://techcrunch.com/2022/07/26/babbel-brings-its-b2b-language-learning-service-to-the-u-s/

Babbel, the popular subscription-based online language learning service, today announced a couple of updates about its U.S. businesses — the Berlin-based company’s largest market by overall revenue and its fastest growing one, too. In the first half of 2022, the company sold more than 1 million subscriptions in the U.S and it’s now also extending its B2B business to the U.S. as well.

A few years ago, Babbel squarely set its sights on the U.S. when it brought on Julie Hansen, the former COO and president of Business Insider, as its CRO and U.S. CEO. It’s maybe no surprise that the company is now looking to expand the B2B side of its business as well. So far, the company only expects to see about 6% of its total revenue come from its B2B business by the end of the year, but it’s a growing part of its overall business. “B2B is a slower build,” Hansen told me. “It’s a people-led business. But it’s growing really nicely. We’re actually ahead of goal so far this year.”