https://arstechnica.com/information-technology/2022/04/netflix-plans-ad-supported-tier-amid-loss-in-users-and-plummeting-stock/

Netflix plans to launch a lower-priced subscription tier with ads, CEO Reed Hastings said yesterday in an interview to discuss first-quarter earnings. Netflix revenue growth is slowing amid a loss in subscribers, and the company's stock price was down about 37 percent today as of this writing.

Hastings said that an ad-supported tier is something "we're trying to figure out over the next year or two" and that Netflix is "quite open to offering even lower prices with advertising as a consumer choice."