https://techcrunch.com/2022/02/08/kraftful-analytics/ > You can’t swing an outdated Python manual in this town without hitting half a dozen app analytics suites, but the same cannot be said if you’re a product manager hoping to figure out where you lose customers for smart home hardware. Ex-IFTTT head of product Yana Welinder today launches Kraftful Analytics, giving folks building connected hardware a deeper look into what the user journey is for users of IoT and smart hardware, in a bid to combat the surprising number of users who buy “smart devices” and then use them as if they were a lot dumber than they ought to be given credit for. > “There isn’t much product analytics in most apps for connected hardware. Before I started Kraftful I headed up the product management team at IFTTT and worked with a lot of connected hardware companies. What I learned from that experience is that there isn’t much analytics in these connected experiences. For the most part, folks have no idea where users are struggling in the product,” says Welinder, CEO and founder at Kraftful. “Connected hardware companies are selling products — sometimes millions of devices — and only a few thousand people end up actually using it as a connected product. There’s a big need for analytics in there. With Kraftful, you don’t have to spend time to figure out how to get general product analytics tools connected, or to develop your own metrics and track them over time.”