https://techcrunch.com/2023/02/28/tiktok-launches-sounds-for-business-to-help-marketers-create-engaging-content/

TikTok announced today that it’s launching Sounds for Business, a collection of sounds that are designed as templates for easy marketing content creation. The collection includes a mix of music, voice over and other sound cues to help small businesses create quick and engaging content. The company has partnered with Elias Audio Branding, a subsidiary of Universal Production Music to launch the new initiative.

Sound is a big part of TikTok, so it’s no surprise that the company is making it easier for marketers to leverage sound on the platform. Sound on TikTok sparks trends and creativity, and TikTok notes that if used properly, sound can contribute to brand awareness for small businesses.