https://techcrunch.com/2023/01/24/can-korean-digital-storytelling-platforms-captivate-north-american-and-european-audiences/

Korean storytelling companies want to kindle the popularity of webtoons and web novels in the West on the back of their success in East Asia.

Serialized digital comics, also known as webtoons in South Korea, are optimized for mobile devices such as smartphones and tablets or websites, which read top to bottom.