https://arstechnica.com/information-technology/2023/01/pivot-to-chatgpt-buzzfeed-preps-for-ai-written-content-while-cnet-fumbles/

On Thursday, an internal memo obtained by The Wall Street Journal revealed that BuzzFeed is planning to use ChatGPT-style text synthesis technology from OpenAI to create individualized quizzes and potentially other content in the future. After the news hit, BuzzFeed's stock rose 200 percent. On Friday, BuzzFeed formally announced the move in a post on its site.