https://techcrunch.com/2023/01/02/what-to-expect-from-the-creator-economy-in-2023/

Social media platforms and creator-focused startups haven’t looked too hot this year, as companies like Snapchat, Patreon, Cameo and Meta all waged layoffs along with the rest of the tech industry. YouTube ad revenue is declining, and creator funds for platforms like Pinterest have dried up.

It might seem like things are bad on the surface, but the creator economy is more than just a buzzword that’s losing interest among venture capitalists. Despite challenges on a platform level, creators are continuing to make a living outside of the bounds of traditional media and will only continue to grow in 2023.