https://techcrunch.com/2022/09/15/apple-watch-series-8-review-hoping-for-the-best-preparing-for-the-worst/

Let’s pretend, for a minute, that you’re Apple. You didn’t create the smartwatch market, but you currently control more than one-third of it. You’re caught up in a yearly refresh cycle (of your own design). It’s not easy, but you’re used to it. That’s how your hardware — and pretty much everyone else’s — operates.

Last generation got a bigger display and faster charging. As for this year’s model, well, you implicitly understand that it’s going to be immediately overshadowed by a brand-new entry in the category. It’s big, it’s flashy, it’s aimed at a vibrant cross-section of the gadget-buying community, which — until now — you’ve ceded to companies like Garmin, which have made it the centerpiece of their entire play.