https://techcrunch.com/2023/04/13/sample-series-a-pitch-deck-diamond-standard/

When the financial markets go all wobbly, conservative investors turn to scarce resources that are unlikely to plummet in value, including things like silver, gold, palladium and platinum.

Diamond Standard wants to add diamonds to that list and has created a blockchain-based system to create tokens that gives investors access to diamonds, much like how they trade other precious commodities, including through ETF-like structures on the stock market such as IAU, SLV and PLTM.