https://techcrunch.com/2023/04/06/sample-series-b-pitch-deck-smalls/ > Smalls has raised a total of $34 million for its cat food subscription business. But in a competitive pet food market, how does the company set itself from its competition? > The cat food industry is an extremely competitive market, with numerous brands and products vying for the attention of cat owners. The industry is characterized by constant innovation, but largely on the marketing side, rather than on product. So where does a company like Smalls fit in? How does it know that it can continue growing? Let’s find out!