https://techcrunch.com/2021/04/07/hiro-capital-puts-2-3m-into-team-sports-tracking-platform-playerdata-as-does-sir-terry-leahy/

Hiro Capital has gradually been making a name for itself as an investor in the area know as ‘Digital Sports’ or DSports for shorts. It’s now led a $2.3m funding round in PlayerData. While the round might sound small, the area it’s going into is large and growing. Also investing in the round is Sir Terry Leahy, previously the CEO of Tesco, the largest British retailer.

Edinburgh, UK-based PlayerData uses wearable technology and software tracking to give grass-roots and professional sports teams feedback on their training. It can, for instance, allow coaches to replay key moments from a game, even modeling different outcomes based on player positioning.