Google Threatens To Pull Out Of Australia Entirely; Australians Demand That It Both Stay And Pay News Orgs For Giving Them Traffic
https://www.techdirt.com/articles/20210125/01182246110/google-threatens-to-pull-out-australia-entirely-australians-demand-that-it-both-stay-pay-news-orgs-giving-them-traffic.shtml
For the last year, we've been highlighting how Australia's rush to create a Google News tax is so stupid. It follows similar efforts in Europe and a few other places, where newspapers that spent years dismissing the internet and doing little to adapt, are now whining that Google is... sending them free traffic and not paying them for it.
It's truly bizarre. Google sends lots of traffic to news organizations. Tons of news organizations employ search engine optimization experts who work hard to get even more traffic from Google. But... around the globe, many of them are demanding that Google also pay them for sending them traffic. Back in 2014, Google shut down its Google News offering in Spain when that country passed a similar law. Over the past few months, Google has tried to explain to Australian officials just how incredibly stupid this plan is, but Australian officials (and the newspaper lobbyists down under) don't seem to care.