https://www.techdirt.com/articles/20210113/17365346049/jack-dorsey-explains-difficult-decision-to-ban-donald-trump-reiterates-support-turning-twitter-into-decentralized-protocol.shtml

Last Friday, Twitter made the decision to permanently ban Donald Trump from its platform, which I wrote about at the time, explaining that it's not an easy decision, but neither is it an unreasonable one. On Wednesday, Jack Dorsey put out an interesting Twitter thread in which he discusses some of the difficulty in making such a decision. This is good to see. So much of the content moderation debate often is told in black and white terms, in which many people act as if one answer is "obvious" and any other thing is crazy. And part of the reason for that is many of these decisions are made behind close doors, and no one outside gets to see the debates, or how much the people within the company explore the trade-offs and nuances inherent in one of these decisions.

Jack doesn't go into that much detail, but enough to explain that the company felt that, given the wider context of everything that happened last week, it absolutely made sense to put in place the ban now, even as the company's general stance and philosophy has always pushed back on such an approach. In short, context matters: