Wonder Woman Forces AT&T & Roku To End Their Petty Squabbles

Wonder Woman Forces AT&T & Roku To End Their Petty Squabbles

4 years ago
Anonymous $y15ULlV7sG

https://www.techdirt.com/articles/20201217/06592845906/wonder-woman-forces-att-roku-to-end-their-petty-squabbles.shtml

At the start of this year, AT&T's creatively named streaming app, AT&T TV Now (since renamed HBO Max), was unceremoniously pulled from all Roku streaming hardware after a contract between the two companies expired and they couldn't agree on a new one.

It took more than a year of folks not being able to watch AT&T streaming services for this standoff to finally break, and it required leveraging the strength of Wonder Woman to do so. After being unable to come to an agreement for much of the year, AT&T used its ownership of Time Warner to gain a little leverage on Roku. First, it announced that the anticipated Wonder Woman sequel would be released on Christmas day, but only on HBO Max. Then, it announced a major plan to release most major 2021 theater releases simultaneously on both streaming and in theaters.