https://techcrunch.com/2021/11/18/amazon-officially-launches-its-more-natural-conversation-mode-option-for-echo-show-10/

Alexa is learning to have more natural conversations. Amazon today announced it’s rolling out the new “Conversation Mode” feature to its Echo Show 10 (3rd Gen.) devices which allows the virtual assistant to engage in free-flowing conversations that don’t require you to say the wake word, “Alexa.” This mode is enabled and disabled by the user via voice commands, so it can be something you only turn on as needed.

The company introduced Alexa Conversations alongside other A.I. developments at its hardware event last year, where Amazon VP and head scientist Rohit Prasad demoed new Alexa capabilities like its more personalized answers, ability to ask clarifying questions, and ability to take natural turns in a conversation.