https://techcrunch.com/2021/07/20/hbo-max-to-stream-free-episodes-inside-snapchat-for-co-watching-with-friends/

In a bid to boost sign-ups to its streaming service, HBO Max is partnering with Snap to bring free episodes from its original programing to Snapchat users in the U.S. The episodes will stream via a Snap Mini — the company’s bite-sized third-party apps that live within Snapchat. The experience will offer users a way to watch top titles, including both new releases like the rebooted “Gossip Girl” as well as fan favorites like “Game of Thrones,” among others, while chatting with friends.

To use the feature, Snapchat users will launch the HBO Max Mini experience through the rocket icon that appears within Chat or through Search. Viewers are then required to enter their birthdate to access a curated collection of age-appropriate episodes.