https://www.entrepreneur.com/article/374547

When the Xbox Series X came out, users began to joke that the device looked more like a refrigerator than a video game console. The new design went minimalist, giving the appearance of a monolith with little design and a small slot to put the games.

In April, Xbox was entering a Twitter Marketing contest. Aaron Greenberg, the General Manager of Marketing for Microsoft Studios saw an opportunity and tweeted that if they helped Xbox win a tweet contest against Skittles , they promised to produce the refrigerator that had become a meme trend.