You Don't Own What You've Bought: Under Armour Smart Hardware Gets Lobotomized

You Don't Own What You've Bought: Under Armour Smart Hardware Gets Lobotomized

4 years ago
Anonymous $yQ5BfQaAxy

https://www.techdirt.com/articles/20200122/07185043775/you-dont-own-what-youve-bought-under-armour-smart-hardware-gets-lobotomized.shtml

Time and time again we've highlighted how in the modern era, you don't really own the hardware you buy. In the broadband-connected era, firmware updates can often eliminate functionality promised to you at launch, as we saw with the Sony Playstation 3. And with everything now relying on internet-connectivity, companies can often give up on supporting devices entirely, often leaving users with very expensive paperweights as we saw after Google acquired Revolv, then bricked users' $300 smart home hub.

The latest chapter in this ongoing saga comes courtesy of Under Armour, which in 2016 launched a $400 bundle of smart devices it dubbed the "Healthbox," which included a "smart scale," a wrist-worn health tracker, and chest-wrap heart monitor. All of these devices were tied together via the company's Under Armour Record app, which bundled all of your health data and presented it to you in an easily-digestible way.