https://techcrunch.com/2020/01/14/a-look-inside-visas-shareholder-presentation-for-the-5-3b-plaid-deal/ > Fresh off the news yesterday that Visa is buying fintech unicorn Plaid for $5.3 billion, the payments giant is making its case to its shareholders. Given the scale of the deal, and the implied bet that Visa is making on the future of its market, the company prepared a presentation, which means we get to peer into its thinking regarding Plaid itself and the fintech market as a whole. > In a short deck, Visa argues that buying Plaid will: 1) provide it with deep access to an exploding market (fintech), 2) help it boost growth (at a small hit to profits) and 3) provide a means to expand Visa’s total addressable market by building on Plaid’s small customer base, allowing for future growth.