https://techcrunch.com/2019/12/17/luminary-launches-its-subscription-based-podcast-network-on-alexa-devices/

Luminary, a startup building a “Netflix for podcasts,” is now trying a new tack to gain subscribers for its premium service. The company is today launching an Alexa skill that will allow podcast listeners to stream content on Echo speakers and other Alexa-powered devices, using voice commands. In addition, Luminary is also becoming the first podcast service to offer premium subscriptions by way of Alexa voice requests.

Listeners will be able to ask Alexa to “start my free Luminary trial” to gain a month of free access to Luminary Premium, or they can say “Alexa, subscribe to Luminary,” to kick off their $7.99 per month subscription in the U.S.