https://techcrunch.com/2019/12/17/san-diegos-trust-will-raises-6-million-for-online-estate-planning/ > Estate planning in the U.S. is a $180 billion industry and unlike many of the other areas in the multi-trillion dollar financial services market, it’s one that has yet to see a slew of technology companies come in to try and improve efficiencies. > One notable exception is Trust & Will, the San Diego-based startup that has announced a new $6 million investment to expand sales and marketing, product development and partnerships.