https://techcrunch.com/2019/12/15/spotify-spent-a-lot-of-money-on-podcasting-so-it-wants-you-to-start-listening-please/

Listen. Spotify’s tired of screwing around here. The company spent a lot of money on podcasts. Like, a lot, a lot. And it really needs you to start listening to things, because it’s almost certainly going to spend even more in the coming years.

I mean, music is good, too, don’t get it wrong, but with between $400 and $500 million spent on the format in 2019 alone, the service is really going to need you to hold up your end of the deal here and just, pretty please start streaming the things. This week, Spotify is introducing a new button to help kickstart the habit.