https://www.theregister.co.uk/2019/12/03/imagination_powervr/

Imagination will today launch the tenth generation of its PowerVR family, with GPU cores aimed at rendering 3D graphics and other imagery for all sorts of stuff, from phones and cars to PCs and servers.

There are a number of things to note with this particular roll out, which essentially marks Imagination's comeback bid after a not-so-great end to the decade. The UK-based biz dramatically lost its flagship customer Apple, which decided it wanted to do its own graphics processing cores for future iPhones rather than continue to use PowerVR; it also sold off its MIPS microprocessor wing; and it had to be rescued by Chinese private equity.